Meet Willow Hill

Indigenous Culture Speaker

Willow Hill (she/her) is an entrepreneur and award-winning creative director at the helm of building the purpose-driven brands of tomorrow. As the Co-founder and Chief Creative Officer of Scout Lab, her clients include Wix.com, Adidas, Venmo, and scaling start-ups such as Ritual, Maple, Wilde, and more. Prior to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb re-brand to the world via major global campaigns. Drove adoption of the Airbnb brand into hyper-growth in the US, Europe, and Asia-Pacific. She is also a creative advisor and an LP at the Airbnb Angels fund.

As a passionate creative leader, Willow speaks across the globe on building and scaling beloved super brands for the next generation. Speaking topics include: Building environmentally sustainable brands, Designing for Gen Z and Beyond, an indigenous approach to creativity and more.