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Business + Purpose: A Foundation that Drives Results

  • Russell Tobin / Pride 420 Lexington Avenue, 30th Floor New York, NY 10170 USA (map)

How does "having purpose" affect your success? What role does purpose play in growing your company? How will purpose affect your team, customers, and brand?

 What is purpose, anyway? 

**if you are a Russell Tobin client please email to RSVP**

Finding and aligning your purpose is fundamental to your, and your company's, success. Understanding what drives you, and those you work with, will take your company to the next level. 

Join us at Russell Tobin HQ for an information-filled evening as we speak with purpose-driven industry leaders, and get hands-on direction to determining your own purpose and helping to foster it in those around you.

This event will feature an informative conversation, two hands-on breakout sessions, light bites, drinks, and an opportunity to network with like-minded entrepreneurs. 



We live in a world of information overload -- yet more than ever people are craving bold, purposeful ideas and solutions to their problems in the sea of constant distraction. How do you get your community/consumer/audience to pay attention and buy into your big ideas? You have to lead with purpose. In this talk, we'll discuss how to create stories with emotional depth and from your core values to capture attention and move people to action.

You'll learn:

  • What the soul of your idea is and why it's critical for building connection internally with your employees and externally with the people you serve
  • What personal experiences best communicate your idea and what tactics to use to create powerful stories around them
  • The one key thing you must do to gain attention and engagement with your audience


While pride, confidence, and comfort frequently accompany personal and professional achievements, change often remains difficult to explore. Once you've identified a great idea (or several), how do you take action without getting stuck? This workshop is designed to help you effectively manage any change that you're seeking. Through discussion of uncertainty, types of change, and the ways in which we get in our own way, participants will be better able to:

* Quickly increase awareness of potential and ongoing changes
* Identify next steps toward greater engagement and fulfillment
* Reduce stress, anxiety, and overwhelm by managing mental blocks

Speaker & Workshop Leaders

Matt wallaert.jpg

Matt Wallaert is a behavioral scientist working at the intersection of technology and human behavior, designing products and programs that help people live happier, healthier lives and teaching others to do the same.  An advocate for behavior change as the outcome of everything, he has a checkered past: academia, building and selling two successful startups, Microsoft's first behavioral scientist, director at Microsoft Ventures.  He is currently the industry's first Chief Behavioral Officer at Clover Health, a Medicare Advantage insurance company focused on health outcomes.  Wallaert sits on the board of a variety of startups and non-profits, prioritizes underrepresented founders and audiences, and continues to build side products like, which has helped underpaid women ask for and earn over $2.3B in salary increases.  And more important than all of that, he's a proud dad to a son named Bear.


Christina Blacken is a strategist, storyteller, and founder of, a platform +  consultancy on a mission to flip the status quo through storytelling. Christina helps people + organizations use storytelling to discover their and operate from their values, improving their inclusivity, innovation, engagement, empowerment, and leadership. Throughout her career she's seen the power of stories for inspiring action, including motivating 300K young people to volunteer on social issues through cause marketing projects she worked on, to securing 5.6M in profits for a variety of companies and teams she's worked for while crafting stories that connects them to the communities they care about. You can peep her work in, Cosmopolitan Magazine, Marie Claire, The Huffington Post,,, and among other outlets. As a Utah native & NYC resident for the past 9 years, she knows far more uses for jello than she’d like to admit. You can learn more at her on her website or facebook page.


Marc Dickstein is a Certified Professional Coach and Founder of PLUS MARC, a leadership training and coaching practice that empowers individuals, teams, and organizations to become the best versions of themselves. Through 1x1 coaching programs, workshops, and offsites, Marc collaborates with those who strive for greatness, engagement, and fulfillment at work, home, and everywhere in between.

Recent client highlights include: Comcast, Squarespace, Udemy, General Assembly, AppNexus, and Out in Tech. To learn more or schedule a free consult, visit

Host & Sponsors

Russell Tobin, one of the nation’s leading professional recruitment and staffing advisory firms, offers a tailored approach to helping organizations connect with direct hire and contract employees across a variety of skillsets and industries. Having a depth and breadth of industry expertise, our talent advisors and recruitment specialists are able to provide customized and swift solutions to fulfill client and candidate hiring needs.

Harmless Harvest Coconut Water

Harmless Harvest® envisions a world where nutritious, clean, organic and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly.

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